Digital Strategy & Analytics Consultant | 8+ Years Experience Specializing in data-driven strategy, advanced analytics frameworks, and human-centric audience insights.
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I have spent almost the last decade at the intersection of media buying and analytics, managing multi-million dollar budgets for global brands. This experience has shown me that while scale is important, the most successful campaigns are those rooted in deep strategy and a clear understanding of the audience. With a background in Anthropology, I look past the dashboard to find the human behavior driving the numbers. I enjoy bridging the gap between high level insights and the technical execution needed to move the needle. My focus is on taking the advanced tracking and analytics frameworks used by global brands and making them practical, effective, and accessible for businesses of any scale.